SEO is a must have for businesses nowadays but it can be quite a costly investment for a small business to make.Therefore some business take the task upon themself and manage their own SEO. Some are successful in mastering SEO but some fail miserably. If you are currently in this predicament here are some things to consider if you were to manage your own SEO instead of hiring a company to do it for you.
Time consuming- To master anything and to do it right takes a lot of time. First of all, you will have to research on what SEO really is and how to implement it on your business. Then you must practice, practice , practice your skills if you want to do a decent job. Nothing comes easily and the art of SEO is no different. Doing all this takes up alot of time and work. This time could be used to do something else for your business if you were to outsource this task.
Tedious- SEO results aren’t something that you can see and achieve over a very short period of time. Not only will you be doing a lot of work but as you are not an expert it will be hard to predict results either. Qualities of the 3 P’s must be applied which is patience, persistence, perseverance. You must learn and create good content, design your web page, make that webpage easily accessible and visually satisfying create links and much more while still running your business.
Limited expertise- As you are not an expert in this field, this will leave you feeling defeated and frustrated most of the time. This could limit your morale in work and possibly decrease the quality of not only you SEO but also all your other work. Furthermore as you are not working in a company, you only have Google to answer all your questions about SEO and the internet may not always be the most clear and straightforward way to get answers to burning questions.
In conclusion, with all these disadvantages it is very easy to give up in handling SEO yourself.However, everything takes effort and handling your own SEO is by no means impossible. Having said that it is always good to keep your options open and Just SEO – Wellington will always be happy to help you with your SEO needs.